Top events, venues & sales by category

Summary: Use the revenue chart and the breakdown cards to see which events, venues, and product categories are driving sales.

Before you begin

All of these sections report on the selected time range and any active filters. Set the time range first; see Read the performance overview.

Steps

1. Open Analytics in your Shopify admin and set the time range.
2. Read the revenue chart. Use the chart view control to group revenue by:
   • Date — a line over time.
   • Event, Location, Product, Variant, or Product type — a ranked bar chart.
3. When a bar chart has more entries than fit on screen, use the chart's page navigation to move through the bars.
4. Review the Top events table. It ranks events by gross sales, showing the Venue, Event Group, Date, Tickets, and Gross sales for each.
5. Review Top venues. It lists your highest-grossing venues with a bar showing each venue's share of revenue.
6. Review Sales by category. This donut shows gross revenue split by Shopify product type, with the largest categories called out and smaller ones grouped under Other.

To narrow any of these to a specific event, location, product, or variant, see Filter analytics.