Analytics

Summary: See how your events are performing — headline metrics, a revenue chart you can group different ways, and breakdowns by event, venue, and category.

The Analytics page in your Shopify admin pulls together sales performance across your events. At the top, a time-range toggle sets the window every section reports on (last day, 7 days, 30 days, 90 days, 1 year, or 5 years). Below it you'll find:

• An Overview bar with headline metrics and trend sparklines.
• A revenue chart you can group by date, event, location, product, variant, or product type.
• Top events, Top venues, and Sales by category breakdowns.
• Filters to narrow everything to a specific event, location, product, or variant.

In this section

• Read the performance overview — what the headline metrics mean.
• Top events, venues & sales by category — the breakdown cards and the revenue chart.
• Filter analytics — drill into a specific event, product, or variant.