CASE STUDY

How ONELIVE Grew Iliza Shlesinger's VIP Program from Good to Great

30%

Increase in VIP sales within the first year of working with ONELIVE

200+

Shows with over 21,000 VIP meet and greet tickets sold

Intro
    
Intro

About Iliza Shlesinger

Iliza Shlesinger is a force of nature on stage. With a mic in hand and unmatched comedic precision, she delivers laugh-out-loud sets packed with bold truths, off-the-wall characters, and high-octane storytelling. Whether she’s riffing on relationships, social norms, or the chaos of daily life, Iliza brings the kind of unfiltered honesty that makes her instantly relatable — and absolutely unforgettable.

Iliza has built a comedy empire. She’s released a string of hit Netflix specials, hosted her own talk show (Truth & Iliza), and carved out space as a best-selling author and actor. In 2025, she took things to the next level with her seventh stand-up special, A Different Animal, on Amazon Prime.

Fresh off her Get Ready Tour, Iliza is gearing up to the hit the stage again with her brand-new ILIZA! LIVE tour launching this fall. Every show is a high-energy rollercoaster packed with quick wit, sharp observations, and the fearless comedy that has made her one of the most distinctive voices of her generation.

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Challenge

Strengthening and Growing VIP Engagement

Iliza has consistently proven that her comedic presence isn’t just strong, but growing. With each tour, her audience expands, drawing loyal fans and first-timers alike. Iliza delivers performance after performance with unwavering energy. Her performances are electric, her connection with the crowd undeniable, and the post-show buzz speaks for itself. But for Iliza, delivering a great show wasn’t enough.

She wanted more for her fans —a way to make the entire night — from entry to beyond the encore — feel like a complete, memorable experience. That vision sparked a fresh look at her VIP program and how it could evolve to better serve her growing fan base.

That’s when it became clear the VIP program had room to evolve.

While her original VIP offerings had value and solid bones, they lacked a sense of cohesiveness, clear coordination, and the level of detail needed to make the process and logistics exceptional. The potential was always there — meet-and-greets, exclusive merch, great seats — but it felt like something was missing in execution.

Supporting Content

      
Solution

VIP Program Growth with ONELIVE

In 2019, Iliza and her team began partnering with ONELIVE to bring that next-level vision to life. Together, they transformed her VIP experience into something more organized, polished, immersive and reflective of her brand. From strategy to execution, the fan journey became more intentional, and the results spoke volumes.

ONELIVE stepped in to manage and expand Iliza’s VIP offerings, developing an upgrade program available onsite that gives fans even more ways to engage. From evolving the check-in process to exclusive perks, every detail was designed to enhance the overall experience.

At the heart of this success is a shared philosophy: fans first. Iliza’s reputation for going above and beyond — including staying after every show to personally connect with VIP fans — is the kind of authenticity ONELIVE thrives on. And that dedication has paid off, with significant growth in VIP sales and a fan experience that feels as premium as the performance itself.

30%

Increase in VIP Sales within the first year of working with ONELIVE

“Partnering with ONELIVE has made a big impact on Iliza’s tour. They’ve streamlined VIP logistics and made everything run smoothly, from planning to show day. Offering on-site VIP upgrades has helped increase revenue and enhanced the fan experience. Their team is professional, adaptable, and great to work with."
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Kara Baker - Manager

Iliza Shlesinger

    
Results

Growth Fueled by Connection

In the first year of working together, Iliza and ONELIVE saw a 30% increase in VIP ticket sales, with the momentum continuing as average VIP purchases per show steadily climbed year over year.

A highlight of this success came during Iliza’s 2023 Hard Feelings World Tour, a landmark run that demonstrated both her expanding fanbase and her remarkable ability to connect. Over 52 shows, more than half sold 100+ VIP Meet & Greet packages — a clear reflection of fan enthusiasm and the strong demand for one-on-one moments. One of the most memorable achievements occurred in Boston, where she set a personal record with 337 VIP Meet & Greet packages sold (with approximately 10% of those added as onsite upgrades) — the highest of her career to date.

Since partnering with ONELIVE, Iliza has completed well over 200 shows and sold over 21,000 VIP Meet & Greet packages.  Behind the scenes, ONELIVE helps power that experience — managing the moving parts of live production, VIP fulfillment, and tour logistics to keep everything running smoothly.

As we look ahead, ONELIVE is excited and optimistic about the continued partnership with Iliza and her team. Together, we remain focused on one goal: delivering unforgettable experiences that deepen fan connection and drive long-term growth across every touchpoint.

200+

Shows with over 21,000 VIP meet and greet tickets sold

      

About ONELIVE

Founded in 2010, ONELIVE is a Direct-to-Fan Ecommerce Company that's goal is to empower independent brands and rights owners across the music, sports, entertainment, and other DTC industries by providing them with the technologies and services they need to own and control their ecommerce futures--with no upfront fees and a scalable pricing model. 

As the world’s largest Shopify partner (1,600+ stores launched), ONELIVE has and continues to help 1,500+ global "brands with fans," multi-site and multi-rights owners drive online revenue and reduce technology costs through our end-to-end ecommerce solutions - including ecommerce software, web development, fulfillment, shipping and so much more. ONELIVE is a true partner in your path toward fan data ownership, engagement and monetization.