We believe the future of ecommerce will be led by independent "brands with fans" seeking full control over their own destiny.
Our mission since 2010 has been to empower independent brands and rights owners (including multi-rights owners) across music, sports, entertainment, and fashion with the technologies and services they need to own their ecommerce futures--without giving up ownership of their rights or paying high upfront costs.
2010
We launched our first ecommerce store
ONELIVE's Founder, Chris Guggenheim, launched the first client store for Willie Nelson (who still works with us today).
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2010
2013
Added artist services capabilities
As demand for our ecommerce services grew, so did the need to integrate artist services like VIP, fan club and ticketing.
2013
2014
Added fulfillment and warehousing services
In response to increase client requests, we brought fulfillment in-house, leasing our first warehouse in Austin, TX.
Ecommerce Fulfillment Services →
End-to-End Ecommerce Solutions →
2014
2014
Expanded into the sports industry
As a natural segue from our growth in entertainment, we launched our first store for sports industry icon, Jeff Gordon.
2014
2015
Became one of Shopify's first partners
With an impressive roster of Shopify stores across sports and entertainment, we finally made our Shopify partnership official.
2015
2016
Reached milestone of 1,000 stores launched
We successfully launched our 1,000th storefront while also establishing ourselves as Shopify's largest partner worldwide.
2016
January 2022
Tom West and Dustin Hall joined the team
Ecommerce and Dell.com veteran, Tom West, joined ONELIVE as the new CEO, Dustin Hall as the new CRO, and Founder Chris Guggenheim shifted to Chairman.
January 2022
May 2022
Launched proprietary 3.0 ecommerce framework
Going beyond our software and services, we combined our massive aggregate store data with decades of digital strategy expertise to help clients maximize revenue growth.
May 2022
Q3 2023
Launched AirSkip Zoneless Shipping Program
Launched in Q3 2023, our unique shipping program will allow DTC companies the ability to truly compete with Amazon's fast and free shipping options.
Q3 2023
Q1 2024
Expanded Apps & Technology Partnerships
In addition to bundling many of our proprietary apps within our ecommerce programs, we expanded our technology partnerships to provide more bulk-rate discounts to our clients.
Q1 2024