The Revenue Partner for College Athletics Programs
Proven, integrated technology and service solutions that drive revenue for today's leading college athletics programs.
Unlock the 95% with NIL Membership Programs
ONELIVE pioneered fan membership programs in the music industry, powering fan clubs for artists like U2, Madonna, and Guns N’ Roses—managing communities of up to 250,000 members. That proven model is now being deployed in college athletics, launching with Big 12 and Big Ten programs and expanding to the ACC and SEC this year.
As revenue sharing reshapes college sports, competitive advantage will depend on generating “above-the-cap” NIL revenue. Today, only 2–5% of fans contribute, largely for ticket-related benefits.
ONELIVE Fan Club Platform unlocks the remaining 95%+ by converting national fan bases into engaged members resulting in predictable recurring revenue for future NIL commitments.
1,200+
Ecommerce stores & fan clubs currently active and under management
400k+
Custom packages delivered annually to fans
$1B+
Revenue share paid out to our sports and entertainment clients
Common Challenges We Address
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Only ~5% of fans contribute to athletic programs
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Revenue-sharing caps limit direct athlete payments
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Donor fatigue is rising and tax deductions are limited
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Alumni and remote fans remain largely unmonetized
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Collectives lack predictability and scale
Key Insights
Fans pay for access, identity, and impact — not donations.
Across sports, music, and creator ecosystems, membership has replaced fundraising as the fastest-growing revenue model. NIL makes this possible in college athletics—if structured correctly.
Solutions
ONELIVE powers official NIL fan membership programs that generate recurring, predictable revenue for athletes while delivering exclusive access and experiences to fans.
- Tiered fan membership platform built on top of Shopify Plus (Shopify's Enterprise Platform)
- Merchant-of-record structure (above-the-cap NIL)
- Direct NIL payments to athletes
- Content, merch, and experience gating by tier
- Specialty fulfillment and kitting
- Global customer support
- Reporting & analytics
Our Capabilities
Fan Monetization
Enables sports teams and organizations to focus on converting fans’ engagement and emotional investment into sustainable recurring revenue streams.
Data Ownership & Control
Empowers athletic departments and rights holders to control and manage fan data.
Complete Membership Programs
Ability to design any custom membership experience that gates content, access, merchandise, experiences, and any other membership benefits.
Additional Capabilities for College Sports
Direct Revenue Streams
Full Creative Control
Enterprise-Level Scalability
Strategic Playbook
Stronger Direct-to-Fan Connections
Compliance Built In
Let's talk.
College Athletics FAQ
Find answers to frequently asked questions related to ONELIVE's College and NIL services.
ONELIVE customizes the solution but can include a membership tech platform, scalable fulfillment & shipping, customer service, POS, account management, creative development, merchant of record, and NIL contracting support.
ONELIVE operates on a revenue share model that will depend on the size & services included.
Most programs can be launched in 90 days or less. High demand for programs in the NIL space has resulted in limited launch windows remaining for 2026.
Our model is designed to align with NCAA and College Sports Commission (CSC) NIL Go compliance standards, ensuring deals reflect fair market value and valid business purpose.
ONELIVE's fan club platform is built on Shopify Plus (Shopify's Enterprise Platform).
ONELIVE is the leading ecommerce & fan club platform for the music and sports industry, powering over 1,200 stores and fan clubs.