ONELIVE Promotes Dustin Hall to President Amid Continued Growth

Austin, TX — June 3, 2025 — ONELIVE, the leading direct-to-fan platform in the music and sports industries, announced today the promotion of Dustin Hall to President, effective immediately. This strategic move recognizes Hall’s pivotal role in ONELIVE’s rapid growth and continued industry leadership.

Since joining ONELIVE as Chief Revenue Officer three years ago, Hall has been instrumental in nearly tripling the company’s revenue and securing marquee partnerships with some of the most prominent names in entertainment, including Ticketmaster, Live Nation, EA Sports, Seen Merch, and others, in addition to establishing key technology partnerships with apps and platforms like Attentive, Podqi, Sendlane, and several others.

“Dustin has made an extraordinary impact on ONELIVE,” said Tom West, CEO of ONELIVE. “His leadership, strategic vision, and ability to build meaningful partnerships have propelled us into a new phase of growth. Promoting Dustin to President is both a recognition of what he’s accomplished and a signal of how central he will be to our future.”

In his new role, Hall will oversee ONELIVE’s ecommerce and membership businesses, helping scale the platform’s capabilities and deepen fan engagement for its growing roster of clients.

“I’m honored to step into this new role and continue building on what we’ve accomplished,” said Hall. “ONELIVE has redefined how artists, athletes, and brands connect with fans, and I’m excited to help lead our next chapter of innovation and expansion.”

ONELIVE delivers ecommerce, membership, fulfillment, and VIP solutions to over 1,200 artists, sports teams, and creators—powering personalized fan experiences and enabling clients to own the relationship with their audiences.

About ONELIVE

ONELIVE is the leading direct-to-fan platform serving the music and sports industries. With a mission to deepen fan relationships through technology and creativity, ONELIVE provides end-to-end solutions across ecommerce, membership, fulfillment, and VIP experiences. Trusted by global brands, ONELIVE empowers over 1,200 artists, teams, and creators to deliver world-class fan engagement.