New CEO, Tom West, Appointed to ONELIVE Leadership Team

1 min read
January 25, 2022

ONELIVE is pleased to announce the addition of Tom West as the company’s new Chief Executive Officer as part of its future growth initiatives starting January 1, 2022. Also effective January 1, ONELIVE Founder, Chris Guggenheim, has moved to a new role as Chairman.

West is a career ecommerce leader who has led major sites like,, JC and was CEO of Springbox, one of the leading digital agencies in the country.

“ONELIVE has built an amazing ecommerce platform with complementary services that is by far the market leader running over 1,000 stores for the entertainment, sports, fashion and direct-to-consumer industries. ONELIVE has delivered a 56% compounded annual growth rate over the last 5 years on its clients’ stores which is nearly 3x the ecommerce industry average,” said West. “I believe that there are many more artists, teams and brands looking to accelerate their ecommerce growth.”

Guggenheim founded ONELIVE in 2010, helping artists create websites and online stores to sell directly to their fans. Today, the company has become the leading ecommerce solutions provider for many of the biggest names across the entertainment, fashion, sports, and direct-to-consumer industries - including KISS, Los Angeles Times, Legends Sports, and Hooters - utilizing their proprietary platform and deep experience with ecommerce strategy, shipping, fulfillment, VIP experiences and on-demand printing.

“Tom is a highly experienced CEO with deep expertise in ecommerce and digital strategy,” said Guggenheim. “I have complete confidence in Tom’s ability to successfully lead ONELIVE into the future.”

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