News

ONELIVE Hires Director of Fan Club and Membership Programs to Drive Growth & Innovation

Emily Morris
by Emily Morris
1 min read
April 9, 2026

FOR IMMEDIATE RELEASE

[Austin, TX] — April 8, 2026 — ONELIVE, a leader in connected commerce and fan engagement technology, is pleased to announce the appointment of Matt Blum as Director of Fan Club and Membership Programs. In this role, he will lead and execute initiatives focused on the growth, retention, and monetization of fan engagement programs for both the company and its clients, further advancing ONELIVE’s mission to turn audience engagement into measurable revenue.

Matt brings 23 years of industry experience, with a proven track record in brand management, tour and album planning, merchandise development, and fan engagement. Prior to joining ONELIVE, he held roles at Ticketmaster, Live Nation, and Musictoday, where he led over 75 global digital entertainment properties across pop, country, rock, comedy, and sports.

“We’re thrilled to welcome Matt Blum to the ONELIVE team,” said Tom West, CEO. “He is one of the leading experts in running some of the most prestigious membership programs in the music industry. Combining Matt's leadership with our industry-leading membership platform is going to create a lot of value for our music and sports industry clients.”
tom-west-onelive-square (1)
Tom West

CEO | ONELIVE

In his new role, Matt Blum will lead data-driven marketing strategy, oversee multi-channel fan engagement campaigns, and optimize performance through analytics—while building high-impact teams and expanding ONELIVE’s capabilities across ecommerce, live events, and fan data strategy.

“I’m excited to join ONELIVE at such a pivotal time. Together, we already push the boundaries of how artists and their brands connect with audiences in live entertainment—and now we have an incredible opportunity to reimagine how we inspire and activate fans across the world’s most iconic athletic programs.”
Matt Blum

Director of Fan Club & Memberships | ONELIVE

ONELIVE continues to invest in top talent as it expands its suite of solutions designed to unify fan data, power intelligent marketing, and drive revenue across digital and live experiences.

About ONELIVE

ONELIVE is a connected commerce platform built for the entertainment industry, empowering artists, teams, and creators to own their fan relationships, unify data, and drive revenue across ecommerce, live events, and marketing channels. Through its innovative technology and strategic partnerships, ONELIVE helps organizations turn engagement into long-term growth.
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