Intro
Blackberry Smoke has built one of the most devoted fanbases in rock, with fans who follow them city to city and their growing Smokers Lounge Fan Club - and with ONELIVE and Rivet, they now have a fully unified engine that turns that devotion into direct, predictable revenue.
The result: six figures in attributed revenue, automated flows performing 3x better than before, and a fan club fully integrated into one platform.
Challenge
The modern fan marketing stack is broken. Like most artists at their level, Blackberry Smoke was operating across a sprawl of disconnected tools - with platforms like Shopify for merch, Seated and Bandsintown for tour, multiple social and streaming platforms, and more. Each one operated as a silo: fan data was scattered and platform-centric campaigns were reactive, and every new tool added cost without adding clarity. And with time, these point solutions continue to raise prices and the stack gets more expensive without getting any smarter.
Solution
ONELIVE identified Rivet as the right platform for Blackberry Smoke and brought them on - equipping Blackberry Smoke with a solution built to replace the sprawl: one platform that unifies fan data across every tool, transforms it into actionable intelligence, and uses that intelligence to power every marketing channel, automate teams’ workflows, and - for teams ready to move faster - introduce AI seamlessly into how they operate.
Every artist on Rivet gets a dedicated account manager and free migration - and for Blackberry Smoke, that meant the full, painless transfer of their existing setup. Rivet recreated their templates, transferred sequences, migrated fan data, and built out a direct, custom integration with their Smokers Lounge Fan Club, powered by ONELIVE. Everything the band had built elsewhere, now unified in one place, with no lift required from the team.
And by plugging directly into their existing tools - Instagram, TikTok, Bandsintown, Spotify, and more - Rivet surfaced fan intelligence they'd never had access to before: social listening, individual-level fan engagement breakdowns on socials, and intent data across tickets, streaming, and merch.
From there, ONELIVE and Rivet helped them build something they hadn't unlocked before: a flow infrastructure that converts proactively, reaching fans before they browse and before they buy. Their new flows are outperforming their old setup 3-to-1 in the same timeframe.
With a strong foundation set up for email, Blackberry Smoke can now expand into SMS, WhatsApp, social marketing, ads, and more - all through Rivet. One platform. One unified view of the fan. One engine driving growth across every channel.
Results
With ONELIVE and Rivet, Blackberry Smoke has established a rhythm with their marketing strategy that now drives consistent and growing monthly revenue.
- Six figures in additional revenue attributed to Rivet-powered campaigns within their first 3 months
- ~$XX,000/month in consistent revenue attributed to Rivet campaigns over the last 4 months
- 3x revenue pace from new flows compared to their previous automated sequences in the same timeframe
- 45%+ average email open rate - more than 2x the industry benchmark
- An average 2 emails per week sent to their list, with engagement that grows
- Thousands of new fans added to their owned database via Rivet's data capture tools
- 1% of their audience driving 12%+ of their revenue - Smokers Lounge Fan Club members are their highest-value fans, and with ONELIVE’s custom fan club integration on Rivet, Blackberry Smoke can reach them directly
